A longtime senior editor on the internet and technology for Fortune magazine, David Kirkpatrick has written the most detailed, in-depth account of the origins of the true internet phenomenon that is Facebook with The Facebook Effect: The Inside Story of the Company That is Connecting the World (Simon & Schuster). "There's never been a website like Facebook: more than 350 million people have accounts, and if the growth rate continues, by 2013 every Internet user worldwide will have his or her own page. And no one's had more access to the inner workings than Kirkpatrick ... Written with the full cooperation of founder Mark Zuckerberg, the book follows the company from its genesis in a Harvard dorm room through its successes over Friendster and MySpace, the expansion of the user base, and Zuckerberg's refusal to sell. The author is at his best in discussing the social implications of the site, from the changing notions of privacy to why and how people use Facebook." - Publishers Weekly.