Theoretical physicist Geoffrey West, a Senior Fellow at Los Alamos National Laboratory, explores the hidden laws that govern the lifecycle of everything from plants and animals to our cities in his new book, SCALE: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies (Penguin). A pioneer in complexity science, he has applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science but then he made the even bolder move of exploring his work's applicability to the business world.
“When Geoffrey West, a brilliant theoretical physicist, turned his lens to the study of life spans, biological systems or cities he stumbled onto a game-changing universal insight about growth and sustainability. Scale is dazzling and provocative and West proves himself to be a compelling and entertaining writer—this is a book we will be talking about for a long time.” —Abraham Verghese.