TIM WU at Seattle Public Central Library
Co-presented with the WASHINGTON CENTER FOR THE BOOK AT THE SEATTLE PUBLIC LIBRARY. Columbia University professor Tim Wu visits tonight with his new book - apt for having just gone through the election - The Attention Merchants: The Epic Scramble to Get Inside Our Heads (Knopf). Tim Wu is credited with having coined the term ‘net neutrality’ in his earlier book, The Master Switch. The key terms here may be ‘attention harvesting.’ “Television entranced the masses. Digital media, more insidiously, mesmerizes each of us individually. In this revelatory book, Tim Wu tells the story of how advertisers and programmers came to seize control of our eyes and minds. The Attention Merchants deserves everyone’s attention.” –Nicholas Carr. “I couldn’t put this fascinating book down. Gripping from page one with its insight, vivid writing, and panoramic sweep, The Attention Merchants is also a book of urgent importance, revealing how our preeminent industries work to fleece our consciousness rather than help us cultivate it.” –Amy Chua. Free admission is on a first-come, first-served basis. Seattle Public Central Library is at 1000 Fourth Avenue (between Madison & Spring). For more information, please see www.spl.org or call 206.386.4636.