BOB SEIDENSTICKER
Wednesday, July 5 at 7:30 p.m.

Is the pace of change faster than in times past, with new products and technology arriving and being adopted at a faster clip? Is the Internet "the most transforming technological event since the capture of fire?" Bob Seidensticker, veteran of IBM and Microsoft, debunks these notions and more in his new book, Future Hype: The Myths of Technology and Change (Berrett-Koehler). "Seidensticker fires a much-deserved shot across the book of [the] technology spin doctors—be they marketers, journalists, academics, or public technology enthusiasts—investigating the interplay between technology and society by looking back through time at specific technologies and patterns of behavior with which they are associated...light, entertaining, and thought-provoking whether you fear, abhor, or worship technology." - Library Journal.

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