JOHN MAEDA
Monday, November 20 at 7:30 p.m.

The Laws of Simplicity: Design, Technology, Business, Life (MIT Press) has delighted Elliott Bay readers since its publication early this fall. Author John Maeda, a professor at MIT's renowned Media Lab, and a Seattle native who learned some of the lessons shared in this book during his childhood in his parents' artisan tofu shop, the late and much-missed Star Tofu. "Finally, a book about simplicity that is not too academic to read...At the book's heart is the Shinto belief in animism, the spirit in all objects. Nicholas Negroponte, one of Maeda's mentors, once told him to become a lightbulb, not a laser beam. This he has done; all this and more." - Susan Salter Reynolds, Los Angeles Times.

« previous | next »